Creative Patterns and Their Relationships with the Functional Performance of Brand Design In Light Of the Vocabulary of Sustainable Development

Document Type : Original Article

Author

Advertising Department, Faculty of Applied Arts, Helwan University, Egypt

Abstract

Man is still in his relentless pursuit to develop all the things
around him according to his human standards, in a pattern that
insists on completeness, and facts that remain intractable to obey, 
depending on his disagreement, whether by discovering new 
theories and materials, or reformulating old forms in proportion 
to modern visual memory, and the nature of the relationship that 
binds him with those things was a functional, utilitarian, 
deliberative, and use relationship, and it was necessary for a 
person to put all of that under the umbrella of that bewitching
magic that we call the creative pattern, making its realization a
necessity with the job.

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