INFOGRAPHIC AND ITS USE AS A TOOL FOR ELECTRONIC MARKETING

Ahmad Hassan AL-NAZER, Heba Allah; Abdel Aziz SALEH, Nevin; OSAMA, Amr

doi:10.21608/ijmsbe.2020.182938

INFOGRAPHIC AND ITS USE AS A TOOL FOR ELECTRONIC MARKETING

Document Type : Original Article

Authors

¹ The Central Agency for Organization and Administration, Egypt.

² Department of Printing, Publishing and Packaging, College of Applied Arts, Helwan, Egypt.

³ Department of Printing, Publishing and Packaging, Faculty of Applied Arts, Helwan University, Egypt.

10.21608/ijmsbe.2020.182938

Abstract

used the questionnaire form as a tool and a means of one of the scientific means widely used in order to obtain study information Visual communication using graphics and graphics is considered one of the effective means in communicating information compared to using the text (text) alone. Therefore, we find that the use of images and illustrations contribute to the communication of information in a clearer and more effective way through the visualization of data. One of these methods is used. Infographic, which was developed and increased in popularity in recent times as a result of the acceleration in the amount of data to be communicated to the recipient and the spread of social media, which was found to be the most important means used to attract attention to the topics at hand. For websites and companies, a means of marketing and promoting the products and services that they provide. It has been found that the companies that use infographics on their websites increased the number of website visitors by 12% than the companies that do not. They are marketed, which attracts them instead of using B statistics Statements about the importance of the product or service and its benefits that would appear boring and distract the target audience.

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